From the Streets to Corporate America:
The Power of Mindset & Method:
Corner to the Cubicle
A powerful true story about a heartbreaking yet inspiring journey of a young girl who confronts one insurmountable obstacle after another within a Philadelphia cut-throat culture.
About The Book
My debut book release entitled “From the Streets to Corporate America: The Power of Mindset & Method – Corner to the Cubicle”, is a powerful true story about a heartbreaking yet inspiring journey of a young girl who confronts one insurmountable obstacle after another within a Philadelphia cut-throat culture. On drugs and armed with a masculine butch-like stature, Amervis’ mother was not a woman to be trifled with…period. When her grandmother dies, Amervis’ life is turned upside down. Prior to her junior year, she inched closer toward the certainty that she would never make it to prom, let alone graduate. Fear consumed Amervis’ thoughts. It was relentless in its pursuit and dogged in its determination to devour any optimistic beliefs of moving beyond the arid terrain of the brutal Badlands. Eventually, Amervis shifts her mindset toward growth and creates a strategy to break free from a generational cycle of poverty.
Neither the cut-throat cultures of the North Philadelphia Badlands nor the ones of Corporate America were able to break me, though they could have. To get from point A to point B, I had to continuously open my mind to new possibilities and get up every day with the intention of rising stronger. FOR REAL, this is how I survived toxic environments, maintained my sanity and repeatedly reinvented myself.
The books I am creating are intended for those who have ever found themselves on autopilot, frustrated or wondering how to break-through and into a new reality. They are for those who can relate to making something out of nothing to achieve a greater sense of freedom or to learn how someone else has done it against the odds.
It takes a great deal of fortitude, perseverance and hunger to go “from street to corporate suite” like Author Amervis López Cobb did. I commend her for not only blazing her path to the top but for reaching back and sharing her story to inspire others to do the same.
~ Les Brown
Brave or Broken
Broken Badlands Born
Chapter 1: Brave or Broken
“When you keep searching for ways to change your situation for the better, you stand a chance of finding them. When you stop searching, assuming they can’t be found, you guarantee they won’t.” ~ Angela Duckworth
I have lived in many worlds that have challenged my mindset and driven me to adopt proven methods to success in one way or another all my life. I learned hard lessons before reaching adulthood and continued to do so in my 40s.
At an early age, it was clear, to survive and thrive meant first becoming familiar with and cultivating a growth mindset, which had more to do with attitude and action, than fast talk and limited movement.
Throughout my journey, it has become more apparent than ever; possessing a mindset focused on growth is the first ingredient in any recipe for success. The most valuable insight I gained from my professional journey is that without the right mindset, methods, and perseverance; progress might come to a standstill or be slower than necessary.
The operative word here is perseverance. According to Merriam Webster’s dictionary, it means “continued effort to do or achieve something despite difficulties, failure, or opposition.”
I say this with the understanding that most of us are aware of the need to be determined if we want to overcome obstacles or take advantage of opportunities to level up. However, those of us who get this also know determination alone is not enough to successfully maneuver the complexity of certain systems in life.
In many cases, females and people of diverse backgrounds, have to work even harder when things get hard to look deeply within, to believe. To believe we have what it takes to break through structures created to disenfranchise the least among us.
There will be times when some of us will encounter challenging situations that will force us to answer the question, “Am I going to entertain thoughts and the belief that I am broken?” Or…
Will I be brave enough to own my past, present and future stories?
In the past, I often entertained the idea of being broken. I now know it is a false statement. Neither the cut-throat cultures of the North Philadelphia Badlands nor the ones of Corporate America were able to break me, though both could have.
To get from point A to point B, I had to continuously open my mind to new possibilities and seek new methods to rise stronger. It is how I survived toxic environments, maintained my sanity, and continuously reinvented myself. Consistently striving to bulk up my knowledge and skillset helped me make strides professionally and kept me competitive in the job market.
After two decades in various management and leadership positions with multiple organizations, I had finally achieved a dream of becoming an Information Technology Vice President (VP). Just over a year and a half into this particular organizational culture, I found myself at a career crossroad. The story of how I became a VP and what was done in an attempt to break my spirit is worthy of becoming a Lifetime movie script or an ABC 20/20 television show episode.
If I expended enough energy on it, an entire book could be filled with the events which occurred during those crucial months of learning. Instead, I decided to focus on healing. I started by taking books off my bookshelf and re-reading highlights I made in the following:
• Rising Strong, by Brené Brown
• Mindset: The New Psychology of Success, by Angela Duckworth
• Grit: The Power of Passion and Perseverance, by Carol S. Dweck
I revisited the famous words of a dynamic man who was internationally known to rock his microphone. One of his most referred to quotes kept making its way into the forefront of my mind: “Shoot for the moon. Even if you miss, you’ll land among the stars.”
The world’s most renowned motivational speaker, Les Brown, gave me cause to pause and revisit those words I had heard in the past. Words I repeated myself when speaking to women in leadership groups on the topic of career elevation.
I analyzed these thirteen words over and over with the idea of taking risks with the end result being better than I was before I started, even if I did not get what I initially targeted. It made a lot of sense and sounded like the start of a smart plan.
Les’ words, coupled with others I was exposing myself to, made me give serious thought to seeking new ways to live a purpose-driven life. As a result, I reached down into the grave, grabbed one of my dreams and began the process of resurrecting it.
Simultaneously, I updated my resume and made an effort to secure work. I aligned my skills, knowledge and abilities, but more importantly, my values, and what I brought to the table.
In my youth, as well as in three decades of corporate life, I witnessed a common misconception about success coming to those with natural-born talent or relationships based on networking efforts alone. While both are vital ingredients for sustainability, it works best for some of us when talent and networking are mixed with Mindset and Method (MM).
In my experience, it was only when I sought and applied new knowledge through planning and execution that I was able to understand the full value of the MM factor. It served me well nearly thirty years ago and continues to today. It stands for:
Mindset + Method = Success
The keyword here is success. According to Merriam Webster’s dictionary, it means the degree or measure of succeeding: favorable or desired outcome.
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From the Streets to Corporate America: The Power of Mindset & Method
Corner to Cubicle
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"In this book, Amervis steps from behind the "corporate filter" and provides candid insight into her real-life personal journey using words like only she can. From the first page, her style and approach to tying each chapter to one of her relevant experiences captured and held my attention. It reminded that everyone has a road to travel. We genuinely don't know the paths, pitfalls, and detours the people around us took to get where they are today. By the last page of the book, I had a renewed determination. Regardless of our current situation, the story makes it clear anything is possible if you put an open-mindset to it." Sharon S.
This is a powerful true story about a heartbreaking yet inspiring journey of a young girl who confronts one insurmountable obstacle after another within a Philadelphia cutthroat culture. Amervis’ life is turned upside down after the death of her grandmother and she utilizes self-determination to break free from abuse, fear, and generational poverty in her pursuit to secure a college education leading to a career as a business executive.”
This book brought to my mind thoughts of how some make it out of the streets and what they have versus the ones who accept impoverished situations as their ultimate fate. What also permeates in this story is a belief that there is a better future, and it is attainable through effort and focus. What an inspiration! To girls, women, impoverished at-risk youth, disenfranchised people, survivors, single moms, everyone.
The stories were mind-blowing. I had a range of emotions; I cried, I laughed. I smiled and was also hungry! I couldn't help but feel like I was reading a manuscript to a lifetime movie. I would highly recommend this book to anyone who has had a rough life and feels like it defines their future. After reading this, it can change a life and mindset."
Amervis López Cobb, a girl from North Philly, left Philadelphia, PA in 2006 to pursue a dream of heading an Information Technology organization. After accomplishing this goal multiple times over at several publicly traded Las Vegas-based companies, in 2019, she resurrected another dream. One which required her to acknowledge her past self was a hero in her own story and took action to make sure her future self was positioned to help others become heroes in theirs. To awaken or reawaken to dream. To shed who we are not so we can become who’ve always been destined to be. An accomplished business executive, speaker, and author, Amervis is a true testament against the propagation of false stereotypes. When she is not writing, Amervis is a motivational speaker focused on inspiring others to succeed through the power of Mindset and Method. She is living proof of what can be achieved by continuously seeking and applying new knowledge and developing what she refers to as the MM factor.
Mindset + Method = Success
She currently resides in Las Vegas and can be found online at these accounts below.
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